Hi, my name is Clay Mabbitt. In 2010 I applied what I knew from the professional marketing world to my first theatre production, and we sold every seat for the entire run. Sometimes the shows I’ve promoted since then have sold more tickets (in larger venues) and sometimes they’ve sold less. This site is where I share the things I figure out about theatre marketing.

Get Started Here

LATEST FROM THE BLOG: Going Back To the Show That Started Sold Out Run

Ready for more advanced tips?

Sign up for my email newsletter to receive advanced content above and beyond what shows up on the blog and podcast. The first thing I’ll send you is an example template of the marketing calendar I use for every show I promote.

Subscribe Here

Latest Podcast Episode


Janice Hibbard (@splanice)

Who is she?
someone who attacked promoting a show in the IndyFringe Festival and shares her triumphs and insights

Listen Now:

Show Notes