clay

Hi, my name is Clay Mabbitt. In 2010 I applied what I knew from the professional marketing world to my first theatre production, and we sold every seat for the entire run. Sometimes the shows I’ve promoted since then have sold more tickets (in larger venues) and sometimes they’ve sold less. This site is where I share the things I figure out about theatre marketing.

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LATEST FROM THE BLOG: The Two Critical Steps To Getting Press Coverage That You Cannot Skip

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Sign up for my email newsletter to receive advanced content above and beyond what shows up on the blog and podcast. The first thing I’ll send you is an example template of the marketing calendar I use for every show I promote.

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Latest Podcast Episode

offer-to-sponsors

What do you offer show sponsors in exchange for their financial investment, and how much is that worth?

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Show Notes