Hi, my name is Clay Mabbitt. In 2010 I applied what I knew from the professional marketing world to my first theatre production, and we sold every seat for the entire run. Sometimes the shows I’ve promoted since then have sold more tickets (in larger venues) and sometimes they’ve sold less. This site is where I share the things I figure out about theatre marketing.
LATEST FROM THE BLOG: Going Back To the Show That Started Sold Out Run
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Latest Podcast Episode
How does an out-of-town show coming into a Fringe festival compete against the local shows who have already been marketing for weeks?