Hi, my name is Clay Mabbitt. In 2010 I applied what I knew from the professional marketing world to my first theatre production, and we sold every seat for the entire run. Sometimes the shows I’ve promoted since then have sold more tickets (in larger venues) and sometimes they’ve sold less. This site is where I share the things I figure out about theatre marketing.

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LATEST FROM THE BLOG: What’s the best way to get groups to purchase tickets to your show?

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Latest Podcast Episode


Janice Hibbard (@splanice)

Who is she?
someone who attacked promoting a show in the IndyFringe Festival and shares her triumphs and insights

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Show Notes