SOR 67: Arts Journalists Tell You How To Send Them Press Releases

Arts journalists receive a mountain of press releases, and a few of them were kind enough to share how they would like to receive them from you.

Listen Now:

Play

Subscribe for more episodes:
iTunes Stitcher

A few weeks back I wrote a post on the blog about exactly when I send press releases to media outlets, and what I say when I’m reaching out to them.

Almost immediately after I hit publish on that post, I started wondering how actual arts journalists would grade this approach. I know a few here in Indianapolis, so I sent out a few emails asking these people who are on the receiving end of all these press releases if they would be game to leave a comment with their take. And several of them did.

I got some things right, and there were a few surprises – in fact I learned one particular way I’ve been shooting myself in the foot that makes the arts journalists’ lives more difficult – the good news is fixing this problem requires but the tiniest little change on my end. More on that in a second.

I feel like the information that was so freely and generously shared in the comments is so valuable and so universally applicable to the Sold Out Run audience whether you’re a traditional theatre, a touring cabaret performer, a stage magician, or something else entirely, that I kind of wanted to shine a spotlight on it.

So in this episode I talk about some of the biggest aha moments I got reading those comments.

In this episode:

  • 8 notes I got from real world professionals who we are sending our press releases to everyday

Items mentioned:

You can help more people discover this podcast

If you consider yourself a fan of this podcast, you can help me tremendously by leaving a review over at iTunes. I read every review, and not only do they motivate me to keep producing free content like this, but it also helps people like you who are looking for help with their theatre marketing to find Sold Out Run.

  1. Go to the Sold Out Run page in iTunes.
  2. Click the number of stars you think this podcast deserves.
  3. Share any thoughts you might have about the podcast.

Thank you for listening!

Want More Stuff Like This?

Get my best tips and insights delivered directly to your inbox. Plus I’ll send you a free copy of the marketing calendar template I start with to build the marketing plan for every show I promote.

Learn How

Your Thoughts?

* required field