SOR 021: Marketing Observations At Fringe

Listen Now:

Play

Subscribe for more episodes:
iTunes Stitcher

A Fringe festival is an interesting microcosm of the theatre world. Everything happens on a compressed timeline in a restricted geographic area, and you can gain some interesting insights by observing how people behave. I’m recording and publishing this episode smack in the middle of the 2013 IndyFringe Festival, and this is what I’ve observed.

Good marketing requires knowing what your audience is looking for and creating an offer that caters to that need. A Fringe audience wants to see something they couldn’t see elsewhere. Assuming you deliver that on stage, how do you convey what is completely original about your show?

In this episode:

  • people are more open to marketing – since so many people don’t know what shows they are going to see during certain spots, they are interested in learning more about them
  • busking is difficult – although there does appear to be a science if you have the disposition for it
  • word of mouth happens faster – more conversations happen as people bounce from show-to-show trying to learn more about what other people have seen
  • audiences are more and less forgiving – they are more forgiving of shows that look rough and less forgiving of shows that don’t do something unique
  • getting your fans to see other shows is critical – word of mouth spreads by asking people what other shows they’ve seen, and you need your fans circulating

Items mentioned:

Discussion Question: Do you think it’s easier to market at a Fringe festival or a more traditional run at a theatre with consistent showtimes? Respond here.

Have a question?

Have a marketing question (or comment) that you’d like to hear my thoughts on? Leave me a voicemail.

I could use your help

An important part of being discovered by new listeners on iTunes – far and away the most pervasive podcast directory – is to get reviews from your listeners. If you think this podcast is valuable, I would very much appreciate you taking just a minute or two to leave a review. It’s incredibly easy:

  1. Go to the Sold Out Run page in iTunes.
  2. Click the number of stars for the rating you think this podcast deserves.
  3. Write a sentence or two about what you like (or don’t like).

As always I truly appreciate all the little reviews, Facebook likes, and blog comments that you guys leave. It’s very satisfying for me to hear how Sold Out Run is affecting the marketing of your theatre.

Want More Stuff Like This?

Get my best tips and insights delivered directly to your inbox. Plus I’ll send you a free copy of the marketing calendar template I start with to build the marketing plan for every show I promote.

Learn How

Your Thoughts?

* required field