SOR 030: Repurposing Content

Listen Now:

Play

Subscribe for more episodes:
iTunes Stitcher

Very popular with traditional businesses – especially online – repurposing content is the practice of taking really great promotions that you’ve created and modifying them to be used again in slightly different ways. You don’t have to start from scratch, but you’re just making some adjustments and edits to tailor the content for a particular audience and channel. It can save you a bunch of time and create compelling marketing pieces, but when done wrong it can drive people away.

In this episode:

  • what is repurposing content – what it looks like and how it’s different from using the same content in multiple channels
  • staying on message – how repurposing content makes it easy (in some ways unavoidable) to stick with a consistent marketing message
  • how it breaks bad – why your ticket sales can actually drop when you repurpose content poorly
  • why you need a flagship content piece – a large, impressive marketing piece that you put a lot of time and energy into
  • selecting channels – figuring out the marketing channels where you want to be seen
  • tailoring your content to the channel – all content needs a little massaging to be ideally suited to the audience in each of your channels
  • last minute marketing – a listener question about what to do when your show’s already opened and you discover the marketing you’ve done up to this point isn’t getting the job done

Items mentioned:

Have a question?

Have a marketing question (or comment) like Ryan that you’d like to hear featured on a future episode of the podcast? You can leave me a message.

I could use your help

An important part of being discovered by new listeners on iTunes – far and away the most pervasive podcast directory – is to get reviews from your listeners. If you think this podcast is valuable, I would very much appreciate you taking just a minute or two to leave a review. It’s incredibly easy:

  1. Go to the Sold Out Run page in iTunes.
  2. Click the number of stars for the rating you think this podcast deserves.

Thank you for taking the time to listen to this podcast. I hope you find it useful. (And if not, I’d love to know what you’d like to hear more of.)

Want More Stuff Like This?

Get my best tips and insights delivered directly to your inbox. Plus I’ll send you a free copy of the marketing calendar template I start with to build the marketing plan for every show I promote.

Learn How

Your Thoughts?

* required field