SOR 033: How To Wrap Up Your Theatre Marketing Campaign

If your theatre campaign just stop dead in its tracks when the show closes (or worse when the show opens) then you're missing opportunities.

Listen Now:

Play

Subscribe for more episodes:
iTunes Stitcher

Over the course of a theatre marketing campaign you develop a lot of material and hopefully a few insights about promoting a show. Don’t let all of that hard work just fade away. If you are intentional about how you wind down this project, you can capture the fruits of your labor so they will be easy to tap into when you’re marketing future productions.

In this episode:

  • archiving your digital assets – the right way to make sure you can easily access your marketing materials and insights when you need them later
  • thanking people publicly – the advantages to showing your appreciation publicly
  • debriefing with your marketing team – everyone had a different angle of this production than you, and it behooves you to ask what they took away from this process
  • estimate your audience break down – why a general idea of who’s in your seats will help future productions

Items mentioned:

Have a question?

Have a marketing question (or comment) you’d like to hear featured on a future episode of the podcast? You can record it here.

I could use your help

An important part of being discovered by new listeners on iTunes – far and away the most pervasive podcast directory – is to get reviews from your listeners. If you think this podcast is valuable, I would very much appreciate you taking just a minute or two to leave a review. It’s incredibly easy:

  1. Go to the Sold Out Run page in iTunes.
  2. Click the number of stars for the rating you think this podcast deserves.

Thanks to you guys for listening and giving me feedback about how the show is helping you and what I could be doing differently to help you more.

Want More Stuff Like This?

Get my best tips and insights delivered directly to your inbox. Plus I’ll send you a free copy of the marketing calendar template I start with to build the marketing plan for every show I promote.

Learn How

Your Thoughts?

* required field