SOR 039: How Much Should Marketing Affect Show Selection?

I don't advise picking shows just because they would be easy to market, but you should be aware of what marketing challenges you're creating for yourself as you put together your season.

Listen Now:

Play

Subscribe for more episodes:
iTunes Stitcher

Being able to promote a show (or choosing one that’s so popular it doesn’t require much sophisticated marketing) isn’t the only consideration when selecting a show. There are artistic and logistic concerns, but usually we want an audience to come see our productions. Instead of picking a good show and hoping for the best, it’s worth understanding in broad terms what it will take to promote the show so you can make an educated decision about what you can expect when you put that show on the stage.

In this episode:

  • how deep do you need to go – during the selection phase you don’t need a detailed marketing plan, but you do need a big picture view of what it will take to promote the show
  • how many “built in” sales do you have – how many people are going to show up just based on the name of the show?
  • who will you need to reach – who’s the ideal audience for this production that you don’t already have in your back pocket?
  • what do you already do well – you probably already have a few marketing tactics that you can pull together pretty easily
  • when can you ignore marketing – sometimes you need to ignore promotional viability and do a show because you need to do it

Have a question?

Have a marketing question (or comment) you’d like to hear featured on a future episode of the podcast? You can record it here.

I could use your help

An important part of being discovered by new listeners on iTunes – far and away the most pervasive podcast directory – is to get reviews from your listeners. If you think this podcast is valuable, I would very much appreciate you taking just a minute or two to leave a review. It’s incredibly easy:

  1. Go to the Sold Out Run page in iTunes.
  2. Click the number of stars for the rating you think this podcast deserves.

Thanks to you guys for listening and giving me feedback about how the show is helping you and what I could be doing differently to help you more.

 

Want More Stuff Like This?

Get my best tips and insights delivered directly to your inbox. Plus I’ll send you a free copy of the marketing calendar template I start with to build the marketing plan for every show I promote.

Learn How

Your Thoughts?

* required field