SOR 47: Promoting Your Show on Facebook – Events vs. Pages

events and pages have some subtle (and not so subtle) differences on Facebook - so which should you be using to promote your show?

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Previously I’ve shared on Sold Out Run how powerful Facebook events are. Although there are still a lot of things that creating an event can offer, it isn’t quite as powerful as it used to be. Status updates on your event used to appear to everyone who had been invited to the event – whether they had responded or not.

That is not the case today, and the battle between events and pages isn’t quite so one-sided anymore.

In this episode:

  • how events are different than pages – events are similar to pages, but they have additional information such as date and time, and “liking” an event is replaced by attendance
  • who sees updates on your events – people who respond that they are attending the event will see the updates, but sometimes people see the updates who haven’t even been invited
  • how you can use paid advertising – pages give you the opportunity to promote status updates that are resonating with your audience
  • consideration for ongoing “series” shows – when your actual event has passed, the Facebook event largely disappears
  • where else events show up – I see Facebook events that I have been invited to (even if I haven’t responded) on my iPhone calendar
  • when you don’t need either – there is one circumstance where you are better off sharing all of your show promotions directly on your theatre page without creating a separate event or page for the show

Items mentioned:

  • Inside Facebook – a blog of Facebook news that provides (in addition to other things) information about how events and pages work. If you really want to stay on top of the latest updates on how Facebook is working (even before they happen) check this site out.

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