SOR 46: Georgeanna Smith of NoExit Performance on Capturing the Interest of the Local Press and Building Relationships Within the Arts Community

Guest:
Georgeanna Smith (@NoExitPer4mance)

Listen Now:

Play

Subscribe for more episodes:
iTunes Stitcher

NoExit Performance is an Indianapolis-base theatre company that has been mentioned by several previous guests of the podcast. The company has experienced some remarkable growth in recent years, largely because they have been so successful communicating their voice to the community. Local arts writers consistently look to NoExit to see what they are doing.

Georgeanna Smith, the company’s artistic director, lets me pick her brain to try to figure out how all that has happened.

In this episode:

  • organizational hierarchy – what works for artistic creation and what works for business development
  • site specific productions – doing shows in non-traditional spaces provides both an artistic constraint and a hook for people to write about your production
  • your company brand – weaving a common thread through all of your productions gives you a personality for audiences to connect with
  • having a niche lets you collaborate – if you have a unique voice as a company, you can collaborate with other organizations without stepping on any toes
  • baseline marketing tactics – great design and partnering with local organizations have a huge impact
  • customizing your marketing for each show – look at what type of audiences are active in different channels and which shows will appeal to them
  • different social channels – Facebook, Instagram, Pinterest, etc. each get a custom approach that best utilizes the strengths of that channel
  • social media philosophy – Georgeanna graciously let me put words into her mouth: use social media as though your theatre was an individual rather than an organization

Items mentioned:

  • NoExit Performance – an Indianapolis theatre company that has been putting on a clinic over the past few years at making a splash in the arts scene
  • Bohlsen Group – a high caliber PR and marketing agency based out of Indianapolis with (among other things) an events and entertainment division
  • NoExit’s social channels – Facebook, Twitter, Instagram, Pinterest

Here’s a (free) way you can help the podcast

An important part of being discovered by new listeners on iTunes – far and away the most pervasive podcast directory – is to get reviews from your listeners. If you think this podcast is valuable, I would very much appreciate you taking just a minute or two to leave a review. It’s incredibly easy:

  1. Go to the Sold Out Run page in iTunes.
  2. Click the number of stars for the rating you think this podcast deserves.

Thanks to Georgeanna for sharing her insights, and thanks to you guys for listening.

Want More Stuff Like This?

Get my best tips and insights delivered directly to your inbox. Plus I’ll send you a free copy of the marketing calendar template I start with to build the marketing plan for every show I promote.

Learn How

Your Thoughts?

* required field