SOR 61: Joni Lambert Customizes My Marketing Calendar Template to Fit Her Show and Gets Press Coverage

Guest:
Joni Lambert (@BarbraTribute)

Who is she?
an artist suddenly needing to promote her own show takes my marketing kit out for a spin

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Joni Lambert is not a marketing expert. She’s an artist who wanted to promote her show. With a little online searching she stumbled upon Sold Out Run, and that led her to completely sell out her show more than a week before she opened. I wanted to know how she approached her marketing, and I’m guessing you might, too.

In this episode:

  • why Facebook didn’t work for her – I mention Facebook a lot here on Sold Out Run, but as Joni’s experience shows every audience is different. No single marketing tactic is right for every production
  • what makes a good press release – Joni found a good story angle and wrote a press release that placed that story angle lovingly in the local media’s lap
  • picking up the phone – sometimes the best thing you can do to promote your show is to talk to someone directly
  • advice for someone promoting their first show – get organized like Joni did

Items mentioned:

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  1. Go to the Sold Out Run page in iTunes.
  2. Click the number of stars you think this podcast deserves.

Thank you to Joni for sharing her experience applying what she learned here at Sold Out Run. I hope her story inspires you as much as it inspires me.

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