SOR 65: What Show Sponsors Get and How Much Money That’s Worth

What do you offer show sponsors in exchange for their financial investment, and how much is that worth?

Listen Now:

Play

Subscribe for more episodes:
iTunes Stitcher

This episode I want to talk about a question that was sent in by a listener. (Thanks, Jaco!) He asks about what to offer… he calls them investors, I use the word sponsors a lot… but these people that give you some money for the purposes of putting on a show. What can you offer in exchange for that money, and how do you figure out how much it’s worth?

In this episode:

I hit on several ideas in this episode for things you can offer a sponsor in exchange for their financial investment in the show. I even include a few specific scripts of things you can say to a potential sponsor and how you can integrate them into your marketing tactics.

  • across any method for giving exposure for a party, you need to maintain the artistic integrity of the show
  • you can use product placement when it doesn’t detract from the story, or ideally helps you tell the story
  • package your sponsorship opportunities – it makes your job easier and helps your investing business get exposure across a diverse spread of channels
  • if you have sponsors for specific marketing tactics, then they are getting exposure to everyone who sees that marketing tactic – even the ones who don’t come to the show
  • make sure you keep creative control
  • when setting a price for your sponsorship opportunities, focus on the exposure that a sponsor is getting (as opposed to the number of tickets you’ll be selling)

Items mentioned:

  • The Big List of Theatre Marketing Tactics – this is the blog post with 70+ marketing tactics you can use
  • Buyology – a book that includes (among other things) some discussion of how traditional advertising can hurt your brand (Amazon affiliate link)

Sharing your opinion helps me out a lot

If you found value in this podcast, you can help even more people discover it by leaving a rating and review in iTunes. It couldn’t be easier:

  1. Go to the Sold Out Run page in iTunes.
  2. Click the number of stars you think this podcast deserves.
  3. Share any thoughts you might have about the podcast.

Thanks to Jaco for the question, and thanks to you for listening!

Want More Stuff Like This?

Get my best tips and insights delivered directly to your inbox. Plus I’ll send you a free copy of the marketing calendar template I start with to build the marketing plan for every show I promote.

Learn How

Your Thoughts?

* required field