SOR 67: Arts Journalists Tell You How To Send Them Press Releases
A few weeks back I wrote a post on the blog about exactly when I send press releases to media outlets, and what I say when I’m reaching out to them.
Almost immediately after I hit publish on that post, I started wondering how actual arts journalists would grade this approach. I know a few here in Indianapolis, so I sent out a few emails asking these people who are on the receiving end of all these press releases if they would be game to leave a comment with their take. And several of them did.
I got some things right, and there were a few surprises – in fact I learned one particular way I’ve been shooting myself in the foot that makes the arts journalists’ lives more difficult – the good news is fixing this problem requires but the tiniest little change on my end. More on that in a second.
I feel like the information that was so freely and generously shared in the comments is so valuable and so universally applicable to the Sold Out Run audience whether you’re a traditional theatre, a touring cabaret performer, a stage magician, or something else entirely, that I kind of wanted to shine a spotlight on it.
So in this episode I talk about some of the biggest aha moments I got reading those comments.
In this episode:
- 8 notes I got from real world professionals who we are sending our press releases to everyday
- The Email Marketing Primer For Theatres – guide to using email to grow your theatre audience (available 4/9/15)
- Example Scripts of the 3 Emails You Should Send a Press Contact – the blog post with all the comments that prompted this episode
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