SOR 53: Why Taking the Time To Brainstorm Your Marketing With Outsiders Is Worth It

The best way to make sure your ideas don't stagnate is to regularly bring in some fresh faces with fresh ideas.

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I have a production coming up in about 5 months that I’m promoting, and this past weekend was the brainstorming session to start dreaming up ways to market it. I got a lot of fresh ideas and energy from the conversation, largely because I had the chance to bounce around ideas with people that I’ve never talked to about marketing before. While it’s fresh in my mind, I wanted to record a podcast episode about why I think a good brainstorming session is so productive for your theatre marketing and a few tips on setting up the meeting to be successful.

In this episode:

  • the trap – if you have pretty decent foundational marketing in place as your working template, it’s so easy to skip the brainstorming step
  • what comes out of a good brainstorming session – you’ll get new ideas, new takes on your current ideas, and access to ideas that you could not have easily stumbled upon on your own
  • who should be at the table – you want a mix of people that’s going to understand what you want to accomplish, but be far enough removed to bring new ideas – here’s how
  • what to prepare ahead of time – once you get great people in the same room, you don’t want to spend an hour looking around at each other and saying, “so, what do you think?”

Items mentioned:

  • Aweber – my new email provider (if you’re curious)
  • Rocky Horror Picture Show – the Facebook page for a previous and upcoming production of the show I was brainstorming in this episode

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