SOR 53: Why Taking the Time To Brainstorm Your Marketing With Outsiders Is Worth It
I have a production coming up in about 5 months that I’m promoting, and this past weekend was the brainstorming session to start dreaming up ways to market it. I got a lot of fresh ideas and energy from the conversation, largely because I had the chance to bounce around ideas with people that I’ve never talked to about marketing before. While it’s fresh in my mind, I wanted to record a podcast episode about why I think a good brainstorming session is so productive for your theatre marketing and a few tips on setting up the meeting to be successful.
In this episode:
- the trap – if you have pretty decent foundational marketing in place as your working template, it’s so easy to skip the brainstorming step
- what comes out of a good brainstorming session – you’ll get new ideas, new takes on your current ideas, and access to ideas that you could not have easily stumbled upon on your own
- who should be at the table – you want a mix of people that’s going to understand what you want to accomplish, but be far enough removed to bring new ideas – here’s how
- what to prepare ahead of time – once you get great people in the same room, you don’t want to spend an hour looking around at each other and saying, “so, what do you think?”
- Aweber – my new email provider (if you’re curious)
- Rocky Horror Picture Show – the Facebook page for a previous and upcoming production of the show I was brainstorming in this episode
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