SOR 51: Chad Woodward and Claire Wilcher From ComedySportz Talk About Promoting a Show That Never Closes and Fighting To Be Seen As Theatre

Chad Woodward and Claire Wilcher

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One of the challenges in marketing a theatre production is that we’re usually on a limited run. As soon as you start to learn which message and tactics are really connecting with the right audience, it’s time to move on to the next show. ComedySportz is an improv comedy show that runs continuously year round, and I bring Chad and Claire on to talk about what’s the same and what’s different about how they promote their shows.

In this episode:

  • the best tactics to promote an ongoing show – is probably going to sound familiar
  • what their audience looks like – marketing anything is going to start with understanding who you want to reach
  • how they keep people coming back – the key is always having a way to get in touch with people again to stay in front of them
  • is there fatigue over hearing how they’re unique – forget worrying about people getting tired of your marketing when you have a short run – imagine what it’s like when your show runs all year long
  • what’s different promoting an all ages show from a “blue” show – sometimes the key is to respond to what your market wants

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Thanks to Chad and Claire for joining me on this episode, and of course, thanks to all of you for downloading and listening.

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