SOR 001: The First Episode

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I couldn’t be more excited to be releasing the first episode of the Sold Out Run podcast. This is a project that has been months (really years) in the making. I’m still jumping through hoops to get the podcast listed in podcast directories such as iTunes, but the first episode is available for your listening pleasure right now:

In this episode:

  • What to expect from future episodes of this podcast – short, informal episodes centered around interviews and my take on certain theatre marketing topics
  • What brought me here – what prompted me to begin blogging (and eventually podcasting) about theatre marketing

Items mentioned:

I also asked in this episode what you think is the toughest part of theatre marketing for you right now. I’d love to hear your thoughts on which aspect of promoting shows is your biggest headache. Respond below.

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  1. Thank you so much for your excellent blog and now an amazing new podcast. I appreciate the work you are doing to help the arts and look forward to many more episodes!

    I am a member of a struggling community theater in a small town. Though we have put on many high quality productions in the past, our most recent Christmas show had to be cancelled due to lack of interest and there is talk of disbanding the organization if we can’t generate enough interest in our next production.

    The tips you have already written about are sure to help, and I couldn’t be more hopeful that the upcoming podcasts will help give me insight into how to promote a show.

    Keep up the good work – it might just save a small theater
    (no pressure)


    Caleob King on Wed, Mar 27th, 2013 at 9:50am
    • Caleob, I’m glad you’re finding some ideas at Sold Out Run that you feel can help. I certainly hope they can. I assume when you mention the high quality production past productions that they were not just artistically solid but also well attended? You very well may already be doing this, but I’ll mention it anyway: think back on those past productions and try to figure out why they were so successful. Was it the shows, particular cast members, active community sponsors? What made people decide to buy a ticket for each of those different shows? There might be some clues that could help you juice up your next production. Good luck!

      Clay Mabbitt on Wed, Mar 27th, 2013 at 10:56am

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