SOR 025: Finding the Niche Audience For Your Show

Listen Now:

Subscribe for more episodes:
iTunes Stitcher

It’s easy to say that you should seek out those individuals who will feel like your show was written to speak to them personally. The people who resonate with this production in particular on a level deeper than just appreciating good theatre are your niche audience. They will love being in the audience and go on to become advocates for your production. But how do you start with just a script and a list of showtimes, and figure out who makes up your niche audience?


Briefly in this episode I mention that I’m making a few tweaks to how the email updates from Sold Out Run are handled. They will no longer be automatically generated by a computer, but I’ll be writing them myself.

In this episode:

  • characters – audiences like to be able to relate to the people they see on stage, and your niche audience might have a lot in common with your characters
  • events – the events that occur in the plot of your play are going to appeal to a certain set of people either because they have experienced those events or are otherwise tuned into them
  • people – who is on your cast, crew, and production team and what kind of name recognition do they have in the local community?
  • venue – a night at the theatre is about the entire experience, and that includes more than just what’s happening on stage, who does your venue appeal to?
  • script – what people or events showed up in the playwright’s life that served as a catalyst for this story?

Items mentioned:

Have a question?

Have a marketing question (or comment) that you’d like to hear featured on a future episode of the podcast? You can leave me a voicemail.

I could use your help

An important part of being discovered by new listeners on iTunes – far and away the most pervasive podcast directory – is to get reviews from your listeners. If you think this podcast is valuable, I would very much appreciate you taking just a minute or two to leave a review. It’s incredibly easy:

  1. Go to the Sold Out Run page in iTunes.
  2. Click the number of stars for the rating you think this podcast deserves.
  3. Write a sentence or two about what you like (or don’t like).

Thank you for taking the time to listen to this podcast. I hope you find it useful.

Want More Stuff Like This?

Get my best tips and insights delivered directly to your inbox. Plus I’ll send you a free copy of the marketing calendar template I start with to build the marketing plan for every show I promote.

Learn How

Your Thoughts?

* required field