SOR 026: Alli Houseworth

Alli Houseworth (@Method_121)

Listen Now:

Subscribe for more episodes:
iTunes Stitcher

I’m very lucky to have Alli Houseworth as a guest on this episode of the podcast. She’s worked on promoting productions both from within a theatre company and as an outside specialist through her consultancy Method 121. Her Digital Lobby Enhancement work with the Woolly Mammoth Theatre Company has been covered in the Washington Post. She teaches on arts marketing and technology at both Columbia University and American University.


I took a lot of notes from this episode. I feel like Alli brought a nice balance of talking about general ideas that apply to theatre marketing in broad terms and giving specific examples to illustrate those ideas. In particular she has a great take on what it takes to use technologies such as social media effectively.

In this episode:

  • why is social media hard – it’s so easy that even the most non-technical people can use it, why do so many theatres struggle with it
  • who should get in to your press performances – with blogs and social media exploding, who is considered “press” today
  • what question is your production asking of the audience – Alli shares a little bit about an interesting approach to figuring out what is unique about your production
  • what it takes to get press coverage – Alli’s been featured repeatedly in various press sources, and I ask her what she thinks the key is to landing coverage
  • no one cares about your production – you can and should work to change this, but you need to be honest that this is where you are starting from
  • what makes a good marketing lead – how can you evaluate if someone has what it takes to help you with your marketing

Items mentioned:

You can follow more of Alli’s work on her Facebook page or at Twitter @Method_121 as well as the Method 121 website.

Have a question?

Have a marketing question (or comment) that you’d like to hear featured on a future episode of the podcast? You can leave me a voicemail.

I could use your help

An important part of being discovered by new listeners on iTunes – far and away the most pervasive podcast directory – is to get reviews from your listeners. If you think this podcast is valuable, I would very much appreciate you taking just a minute or two to leave a review. It’s incredibly easy:

  1. Go to the Sold Out Run page in iTunes.
  2. Click the number of stars for the rating you think this podcast deserves.
  3. Write a sentence or two about what you like (or don’t like).

Thank you to Alli Houseworth for joining me on the podcast, and thanks to you guys for listening.

Want More Stuff Like This?

Get my best tips and insights delivered directly to your inbox. Plus I’ll send you a free copy of the marketing calendar template I start with to build the marketing plan for every show I promote.

Learn How

Your Thoughts?

* required field