SOR 027: Marketing Your Promotions

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You need promotions that are interesting and creative enough that even people who are not interested in buying a ticket to your show will talk about your promotions. That can take the form of contests, special appearances, creative sourcing of costumes and set pieces, or anything else that stands out as a novel way to let people know about your production.

I share in this episode that I’m exploring the idea of introducing some smaller products. Reaching a New Audience is a fantastic solution for anyone who wants some help coming up with the big picture of how they are approaching marketing a production. But I believe some of you reading this probably have many pieces of your marketing strategy in place.

So I’m looking at creating some incredibly focused solutions that address a specific question. That’s where you come in. I’d love to hear if there are any topics that you’d be interested in seeing this type of solution for. Do you need help creating press releases? Posters? Something else? Let me know in the comments section.

In this episode:

• no one cares – in fact this is why you need marketing, the fact that you are putting on a production doesn’t matter, and you need to help people understand why they should stop and take notice of your production
• jump start word of mouth – people can see something real about your production (and start talking about it) long before opening night
• the three criteria for a noteworthy promotion – a promotion that you can effectively promote is going to meet these three criteria
• spread the word – now that you have a promotion worth talking about, where do you go to get it out there

Items mentioned:

• SOR 026: Alli Houseworth – the last episode of the podcast where Alli turned me on to the phrase “no one cares”
• Reaching a New Audience – the marketing kit I created with a broad view of developing a marketing approach to bring new people to your productions
• Win Tickets To an Evening With Sutton Foster – promotion where people could submit videos sharing why they should win a pair of tickets, and the public voted for their favorite video

Have a question?

Have a marketing question (or comment) that you’d like to hear featured on a future episode of the podcast? You can leave me a voicemail.

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Thank you for taking the time to listen to this podcast. I hope you find it useful.