SOR 032: Filling Up Your Audience’s Bucket
Think of your audience’s desire to see your show as an empty bucket. Each time they see your poster, here an ad on the radio, or see a rehearsal photo on Facebook a few more drops go into that bucket. When the bucket is full, they will buy a ticket. But how much marketing do you need to do to fill up someone’s bucket. The answer is different for everyone, but with a little organization you can get a pretty good estimate.
In part of this episode I walk through a worksheet that helps you conceptualize the idea of everyone having a bucket and figuring out how much marketing it will take to fill that bucket up. I invite you to download the worksheet.
In this episode:
- why someone comes to a show – the top 3 reasons that someone is likely to attend a live theatre production
- the bucket metaphor – everyone has a bucket, and once you fill up their bucket (with promotional activity) they will buy a ticket
- the cumulative value of marketing – each tactic puts a little more into the bucket, so while any one tactic might not sell tickets by itself, when you combine it with other tactics it gets the job done
- any marketing tactic won’t affect all people the same way – we’re all different and respond to each marketing tactic differently
Why is nobody coming to your show?– the thread on theatre discussion board that prompted me to come up with the bucket metaphor
- Bucket Worksheet – this worksheet described in the podcast will help you examine if you’ve done enough to persuade each persona you are trying to reach
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