SOR 032: Filling Up Your Audience’s Bucket

Listen Now:

Subscribe for more episodes:
iTunes Stitcher

Think of your audience’s desire to see your show as an empty bucket. Each time they see your poster, here an ad on the radio, or see a rehearsal photo on Facebook a few more drops go into that bucket. When the bucket is full, they will buy a ticket. But how much marketing do you need to do to fill up someone’s bucket. The answer is different for everyone, but with a little organization you can get a pretty good estimate.

In part of this episode I walk through a worksheet that helps you conceptualize the idea of everyone having a bucket and figuring out how much marketing it will take to fill that bucket up. I invite you to download the worksheet.

In this episode:

  • why someone comes to a show – the top 3 reasons that someone is likely to attend a live theatre production
  • the bucket metaphor – everyone has a bucket, and once you fill up their bucket (with promotional activity) they will buy a ticket
  • the cumulative value of marketing – each tactic puts a little more into the bucket, so while any one tactic might not sell tickets by itself, when you combine it with other tactics it gets the job done
  • any marketing tactic won’t affect all people the same way – we’re all different and respond to each marketing tactic differently

father_of_the_brideItems mentioned:

  • Why is nobody coming to your show? – the thread on theatre discussion board that prompted me to come up with the bucket metaphor
  • Bucket Worksheet – this worksheet described in the podcast will help you examine if you’ve done enough to persuade each persona you are trying to reach

Have a question?

Have a marketing question (or comment) you’d like to hear featured on a future episode of the podcast? You can record it here.

I could use your help

An important part of being discovered by new listeners on iTunes – far and away the most pervasive podcast directory – is to get reviews from your listeners. If you think this podcast is valuable, I would very much appreciate you taking just a minute or two to leave a review. It’s incredibly easy:

  1. Go to the Sold Out Run page in iTunes.
  2. Click the number of stars for the rating you think this podcast deserves.

Thanks to you guys for listening and giving me feedback about how the show is helping you and what I could be doing differently to help you more.

Want More Stuff Like This?

Get my best tips and insights delivered directly to your inbox. Plus I’ll send you a free copy of the marketing calendar template I start with to build the marketing plan for every show I promote.

Learn How

Your Thoughts?

* required field