SOR 037: Thomas Cardwell

Thomas Cardwell

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In addition to a charming British accent, Tom brings his experience with theatre both in the UK and the states to the podcast. In particular I wanted to bring Tom on as a guest because EclecticPond Theatre Company is bringing Shakespeare to a new, younger audience. That’s a topic that seems to be of particular interest to a lot of the Sold Out Run audience.

After we finished recording, Tom apologized for straying from a strict discussion of marketing a few times during our call and venturing into more creative aspects of theatre. I assured him that my audience is interested in marketing primarily as a means of drawing attention to their art. I feel like the few brief tangents add to the conversation.

In this episode:

I’m not a big fan of doing things the way they’ve always been done just because they’ve always been done that way.

  • why is Shakespeare hard to market – with the perspective of how the Bard is viewed in both his homeland and here, I wanted to know Tom’s thoughts
  • promoting traditional interpretations – with the adaptations of classic works such an effective way to make them accessible to new audiences, is there a place for traditional interpretations
  • competing with free Shakespeare – there are usually ways for someone to see productions of Shakespeare’s work in parks or other free venues – does that make it hard to convince people to pay?
  • which Shakespeare sell the most tickets – besides Romeo & Juliet
  • promoting comedies vs. tragedies – what do you have to do differently between these two styles of shows
  • doing things the way they’ve always been done – it’s worth asking why things have always been done that way

Items mentioned:

Video Trailers:

more trailers on the ETC YouTube channel

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Thank you to Tom Cardwell for joining me on the podcast, and thanks to you guys for listening.

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