SOR 038: Jessica Redden

Jessica Redden

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Jessica Redden is an account executive in the events and entertainment division of Bohlsen Group. Jessica is the type of person you would be working with if you had a significant PR budget for your production, and she was kind enough to answer a few questions about media outreach. From her bio on the Bohlsen Group website:

Her proficiency in media relations has garnered national coverage for clients by CNN, Washington Post, New York Times, NPR, Wall Street Journal and others internationally.

In this episode:

  • why it’s hard to do PR on your own – not knowing how to reach the right people for media coverage
  • the secret to finding the right people – it’s forehead-smackingly simple
  • is it worth pursuing the media when you’re relatively small – your approach may change, but it’s still worth the time investment
  • find story angles to present – if you want to appeal to a journalist, think like a journalist – and make it as easy as possible for them to picture what they would write about
  • should you seek media after you open – I emphasize opening night a lot on Sold Out Run, so I wanted to know what Jessica thought about pursuing the media after that night has come and gone
  • how to measure success – ultimately ticket sales are king, but how else can you tell if your media outreach efforts are having success

Items mentioned:

  • Bohlsen Group – a high caliber PR and marketing agency with (among other things) an events and entertainment division
  • NUVO – alternative print and digital magazine for Indianapolis

Have a question?

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Thank you to Jessica for joining me on the podcast, and thanks to you guys for listening.

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