SOR 040: Promoting a Well-Known Show
We generally assume that picking a well-known show makes your marketing job easier - that's usually true, but it can be a double-edged sword.
Listen Now:
Podcast: Play in new window
iTunes
StitcherProducing a well-established show can make your job as a marketer easier, but it’s not guaranteed. You’re automatically alienating a contingent who believes they’ve already seen everything anyone could do with this show – a group who make up some of the most frequent theatre goers in your community. Some of them are also the linchpins for your local word-of-mouth.
In this episode:
- make the show unique – their are clever ways to keep the script intact, but present the material in a way that no one has seen before
- create scarcity with execution – you can put on a traditional production that draws a crowd if you can offer the best execution of this show anyone’s seen in awhile
- find the virgins – even classic shows will have a group of people who haven’t seen them, and the show is still new to them
- embrace nostalgia – emphasize that you are going to help audiences connect with the time they first got exposed to this material
Items mentioned:
- Tom Cardwell – previous episode where I talked with Tom about EclecticPond’s adaptations of classic works
- my appearance on the ADS podcast – for a change I was the guest on someone else’s podcast – Shoshana Fanizza who appeared on a previous episode of SOR
Have a question?
Have a marketing question (or comment) you’d like to hear featured on a future episode of the podcast? You can record it here.
I could use your help
An important part of being discovered by new listeners on iTunes – far and away the most pervasive podcast directory – is to get reviews from your listeners. If you think this podcast is valuable, I would very much appreciate you taking just a minute or two to leave a review. It’s incredibly easy:
- Go to the Sold Out Run page in iTunes.
- Click the number of stars for the rating you think this podcast deserves.
Thanks to you guys for listening and giving me feedback about how the show is helping you and what I could be doing to help you more.