SOR 040: Promoting a Well-Known Show
Producing a well-established show can make your job as a marketer easier, but it’s not guaranteed. You’re automatically alienating a contingent who believes they’ve already seen everything anyone could do with this show – a group who make up some of the most frequent theatre goers in your community. Some of them are also the linchpins for your local word-of-mouth.
In this episode:
- make the show unique – their are clever ways to keep the script intact, but present the material in a way that no one has seen before
- create scarcity with execution – you can put on a traditional production that draws a crowd if you can offer the best execution of this show anyone’s seen in awhile
- find the virgins – even classic shows will have a group of people who haven’t seen them, and the show is still new to them
- embrace nostalgia – emphasize that you are going to help audiences connect with the time they first got exposed to this material
- Tom Cardwell – previous episode where I talked with Tom about EclecticPond’s adaptations of classic works
- my appearance on the ADS podcast – for a change I was the guest on someone else’s podcast – Shoshana Fanizza who appeared on a previous episode of SOR
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