SOR 61: Joni Lambert Customizes My Marketing Calendar Template to Fit Her Show and Gets Press Coverage

Joni Lambert (@BarbraTribute)

Who is she?
an artist suddenly needing to promote her own show takes my marketing kit out for a spin

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Joni Lambert is not a marketing expert. She’s an artist who wanted to promote her show. With a little online searching she stumbled upon Sold Out Run, and that led her to completely sell out her show more than a week before she opened. I wanted to know how she approached her marketing, and I’m guessing you might, too.

In this episode:

  • why Facebook didn’t work for her – I mention Facebook a lot here on Sold Out Run, but as Joni’s experience shows every audience is different. No single marketing tactic is right for every production
  • what makes a good press release – Joni found a good story angle and wrote a press release that placed that story angle lovingly in the local media’s lap
  • picking up the phone – sometimes the best thing you can do to promote your show is to talk to someone directly
  • advice for someone promoting their first show – get organized like Joni did

Items mentioned:

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Thank you to Joni for sharing her experience applying what she learned here at Sold Out Run. I hope her story inspires you as much as it inspires me.

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