SOR 58: Katie Angel On Educating Your Audience On Your Art Form Before You Start Differentiating
I wanted to bring Katie on the show because a lot of people in the general public have misconceptions about what her productions (burlesque) entail. This presents unique marketing challenges, and we dig into how Katie tackles these.
Extra bonus this episode: In the comments below I invite you to share the bravest thing you’ve seen someone do on stage. On 9/3 I’ll be selecting one commenter at random to call and chat with for 30 minutes. You’ll get to pick my brain about theatre marketing in general or whatever production you are currently promoting.
In this episode:
- education as marketing – if there are misconceptions about what type of art you’re creating, your first task in marketing is setting the right expectations about what you are putting up on stage
- one-on-one marketing – you can learn what type of objections your audience has and hone your message when you have the chance to interact with them face-to-face
- letting your cast shine – if you allow your talent to do something that makes them proud and excited about what they’re doing, they will reflexively bring in more of their family and friends
- what comes before differentiation – although each of the burlesque troops in Indianapolis has a different style, until the community understands what burlesque is, those differences won’t matter
- show day care: the future of theatre – although there are very real logistical challenges to making this happen, having a day care service provided by the venue could help address the common objection about finding a babysitter
- boiling the frog – if you can peel back the possible objections in a gentle, noninvasive manner you can persuade someone to see your show without them ever throwing their defenses up
- Angel Burlesque – the burlesque company Katie founded, we talk extensively in this episode about the unique marketing challenges she has/gets to tackle
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Thanks to both Katie for sharing what she’s figured out along the way and all of you for downloading and listening.