Marketing Is Art

I believe marketing can and should evoke an emotional response.

I believe your performance is more than just the two hours an audience spends in the theatre.

I believe someone’s experience of your show starts with the first mention / poster / email / photo that they come across.

I believe people remember some pieces of marketing years after the event being promoted has passed.

I believe the best marketing entertains people who never get their hands on a ticket.

I believe people are more interested in a good show about something that matters to them than a great show about something that doesn’t.

I believe marketing can change how people think.

I believe you have to be willing to risk in order to find your show’s audience.

I believe marketing is art.