The Open Book Project


The Open Book Project is an idea I had to pull back the curtain on the process of marketing a theatre production. I found a theatre willing to be my guinea pig and proceeded to share the step-by-step process here on the blog.

I decided this experiment would be most useful if I selected a show that didn’t have a “built-in” audience. I wanted a tough production to market. (And I got it!) No surprise the final box office take for this run was not impressive, but the detailed look at how the marketing calendar is put together is (hopefully) helpful to see how all the promotional elements fit together.

If you’re really looking for a chance to see the steps involved in promoting a show from start to finish, then I wrote this series of blog posts with you in mind. I hope you enjoy!