Latest Episode
Guest:
Janice Hibbard (@splanice)
Who is she?
someone who attacked promoting a show in the IndyFringe Festival and shares her triumphs and insights
Listen Now:
Podcast: Play in new window
Show NotesI don’t claim to know everything about theatre marketing, but if I could pull together the collective wisdom of all the very smart people I come into contact with – I might get pretty close. So alongside answering your questions, I talk to guests who have some insights into theatre marketing that I want to share.
Don’t miss an episode
Subscribe in iTunes
Subscribe in Stitcher
Podcast RSS Feed
If you have a moment, I would also really appreciate an honest rating and review of the podcast in iTunes. It has an enormous impact on the ranking of the show in iTunes.
Listener reactions
This is an excellent podcast. Clay is a thoughtful host who delves deeply into the subject of theatre arts marketing and shares his insights and experience in this field. Listening to this podcast has helped open my mind to new and creative ways to spread the word about my own production. Thank you, Clay!
- Jason Michaels
I discovered Clay Mabbitt’s show back in January when the task of marketing a black-box theatre series was placed in my responsibility. After listening to the interviews, taking advantage of the marketing calendars, and reading all of the articles and keeping up to date with the new posts I feel equipped to tackle the challenges that come with promoting a show. Over the course of the last few months we have gone from sparsely attended houses to having full houses. We even had to extend the last show another week because fo the high demand. Clay Mabbitt helped us find the audience we didn’t know was out there. 5/5 stars, I recommend this for anybody who ever wants an audience to come to their show.
- Josh Phillips
EPISODE ARCHIVE
- SOR 73: Janice Hibbard Discovers What Works To Market Her Show From the Ground Up
- SOR 72: Promoting In a Fringe Festival As an Out-Of-Towner
- SOR 71: Shara Ashley Zeiger Shares the Secrets to Selling Out Her Extended Off-Broadway Run
- SOR 70: How Ken Davenport Tests and Why This Broadway Producer Is Jealous of Regional Theatres
- SOR 69: Why William Rader Got Into the Online Ticket Space and What You Can Get Out Of It
- SOR 68: Thom Britton Talks About Failing To Plan For Success
- SOR 67: Arts Journalists Tell You How To Send Them Press Releases
- SOR 66: Krista Layfield Manages a Theatre That Exists Exclusively Inside a Parent Organization
- SOR 65: What Show Sponsors Get and How Much Money That’s Worth
- SOR 64: Excerpts From the Big List of Theatre Marketing Tactics
- SOR 63: Kelly Gualdoni Talks About What Theatres Can Learn About Marketing From the Corporate Marketing World
- SOR 62: How To Promote Subscriptions and Keep Current Subscribers
- SOR 61: Joni Lambert Customizes My Marketing Calendar Template to Fit Her Show and Gets Press Coverage
- SOR 60: Curtis Shepard On His Experience Finding an Audience As a Stranger In Town
- SOR 59: Bob Harbin On Casting Your Production Team and Picking Up the Phone To Find an Audience
- SOR 58: Katie Angel On Educating Your Audience On Your Art Form Before You Start Differentiating
- SOR 57: What’s the Best Way To Use Flyers?
- SOR 56: Dave Levett Talks About How Even the Smallest Theatre Can Get Meaningful Data About Its Audience
- SOR 55: How Detailed Should Your Marketing Calendar Be
- SOR 54: Should You Use Discount Services Like Groupon and Goldstar To Move Tickets
- SOR 53: Why Taking the Time To Brainstorm Your Marketing With Outsiders Is Worth It
- SOR 52: Dominic D’Andrea On the Insights Gained While Bringing a Festival To a Town (or Twenty) Where You Don’t Know Anyone
- SOR 51: Chad Woodward and Claire Wilcher From ComedySportz Talk About Promoting a Show That Never Closes and Fighting To Be Seen As Theatre
- SOR 50: Raquel Richardson Brings Her Professional Marketing Expertise to the World of Theatre and Talks About Connecting With Individuals
- SOR 49: Beth Williams of AUP Talks About What She Took Away From the Open Book Project and Which Tactics She Used to Successfully Promote Her Latest Show
- SOR 48: The Myth of Market Saturation
- SOR 47: Promoting Your Show on Facebook – Events vs. Pages
- SOR 46: Georgeanna Smith of NoExit Performance on Capturing the Interest of the Local Press and Building Relationships Within the Arts Community
- SOR 45: Don’t Lose Ticket Sales To Promotion Fatigue
- SOR 44: Catherine Cardwell On Group Sales and the Differences Between Marketing an Established Theatre Versus a Young Theatre
- SOR 043: the Good, the Bad, and the Ugly of Free Tickets
- SOR 042: Anatomy of a Press Release
- SOR 041: Kayla Hulen
- SOR 040: Promoting a Well-Known Show
- SOR 039: How Much Should Marketing Affect Show Selection?
- SOR 038: Jessica Redden
- SOR 037: Thomas Cardwell
- SOR 036: Goals That Set You Up To Fail
- SOR 035: Following Best Practices Could Kill You
- SOR 034: How To Get the Theatre Marketing Help You Need When You Need It
- SOR 033: How To Wrap Up Your Theatre Marketing Campaign
- SOR 032: Filling Up Your Audience’s Bucket
- SOR 031: How To Prioritize Your Marketing Activities
- SOR 030: Repurposing Content
- SOR 029: What Presales Mean To Your Marketing
- SOR 028: What to Measure Besides Ticket Sales
- SOR 027: Marketing Your Promotions
- SOR 026: Alli Houseworth
- SOR 025: Finding the Niche Audience For Your Show
- SOR 024: Marketing Auditions
- SOR 023: Shoshana Fanizza
- SOR 022: Bill Wilkison
- SOR 021: Marketing Observations At Fringe
- SOR 020: Lou Harry
- SOR 019: Calls to Action – Beyond the “Buy Tickets Now”
- SOR 018: Stages of the Entertainment Marketing Mindset
- SOR 017: How To Deal With Overwhelm In Theatre Marketing
- SOR 016: How To Delegate Theatre Marketing Tasks
- SOR 015: Hope Baugh
- SOR 014: Scott Cramton
- SOR 013: Casey Ross
- SOR 012: You Don’t Know What Will Resonate
- SOR 011: Zach Rosing
- SOR 010: How To Recognize When To Change Your Marketing Tactics
- SOR 009: Doug Powers
- SOR 008: Marketing at a Fringe Festival (Part 2 of 2)
- SOR 007: Marketing at a Fringe Festival (Part 1 of 2)
- SOR 006: Matt Lehrman
- SOR 005: Brian Atkinson
- SOR 004: Theatre For Fun and Profit
- SOR 003: Lori Raffel
- SOR 002: Ken Klingenmeier
- SOR 001: The First Episode