The Secret To Hiring a Professional Videographer When You Have No Budget
Perhaps you’ve heard of a couple of little websites called YouTube and Facebook? They are both free, extremely easy to use, and excellent vehicles for sharing promotional videos. But before you can leverage these sites to promote your show, you need video.
You can of course grab someone’s iPhone and shoot a 30 second clip of someone goofing-off during a break at rehearsal. That’s great. Absolutely do that, and moments like that will help the public get a head start on falling in love with your actors before the curtain even rises.
Raw video footage is just the first step. If you want to stand out from the crowd, the next step is promotional videos: something where music and different shots are edited together with the occasional graphic to create a polished piece that will get people interested and dare I say excited about your show. You may have someone with the necessary camera equipment, editing software, and know how to pull that off that’s willing to volunteer their services for free. But if that’s the case you are one of the lucky few.
What’s your other option? Well, you could pay someone to do it.
Promotional videos can be extremely effective at drawing attention to your show.
Wait a minute. Stop laughing, and hear me out. Promotional videos can be extremely effective at drawing attention to your show. On a site like Facebook or YouTube a good video can establish connections directly with ticket buyers. It can also be just the nudge you need to convince that stodgy local arts reporter to do a story on you.
Sounds great, but out of my budget
So you’re convinced that it would pay off in the end, but you just don’t have the money to pay a quality videographer up front. What’s the answer? You make them a deal. In addition to the rehearsal footage that they will be shooting and editing into short clips you can use to promote the show, they will also be grabbing some live performance footage. That performance footage gets put on a DVD that you can sell, splitting the profit with your videographer.
Of course the DVDs won’t be ready to ship until weeks after the show has already opened. So you’ll want to make sure you’re taking pre-orders in the lobby starting on opening night. People will be more likely to buy the DVD on the same night they see the show.
It’s a win for you, the videographer, and your audience.
Legal Disclaimer: make sure you secure the rights to do this first. If you are doing a local or original show it should be pretty easy. If you are doing a production of Our Town you probably won’t be able to get the rights.