Do You Want a Production Blog?
I mean – if I just gave you one. Do you want it? Here’s why I ask:
As far as I’m concerned, a production blog is a must for promoting a show. Social media is an excellent means to reaching out to people, but where are you sending them once you have their attention? Unless they’re ready to buy the first time they see something about your show (statistically unlikely) then once your Tweet or status update gets pushed down the page, they’ll forget all about you.
Compare that to using social media to link people to a web page that you control. Once they finish looking at the image or article that pulled them in, you can offer a whole variety of details about your show: cast bios, videos, or a hundred other things that would be great to show them right now while they are interested.
Of course that means you need to get all that information on a website which might sound like a technical nightmare if you aren’t used to that sort of thing. A production blog makes it very straight forward.
- Want to include a YouTube video? Just copy and paste the link from your address bar.
- Need a thumbnail gallery of rehearsal photos? Upload them and go.
- Want to share the review you got in the local paper? No knowledge of HTML required.
The free part
What I’m driving at is I’ve been a web developer for my entire adult life. I enjoy building sites, and I have a project I’ve been tinkering with off and on for the last 6 months. It’s a WordPress theme that is built to be a production blog.
It still needs some polish, but when it’s ready my intent is to give the production blog away for free through Sold Out Run. I’ll provide a few video screencasts showing how to personalize your site for your show.
Is this something you would use in 2014?
WordPress is free. You’d still have the cost of website hosting and optionally a domain name, but for the most part this should remove any financial barriers to having a production blog. Any show that wants a WordPress theme that was built from the ground up to promote a theatre production, can have it.
Should I make this a priority?
I have a lot of ideas I want to do with Sold Out Run. Certainly more than I could accomplish in 2014. So my question to you guys is: should finishing this production blog theme and making it available for download be a priority? Is this something you would use in 2014?
Let me know in the comments. If it seems like enough people would like this sooner rather than later, I’ll bump this up the queue and get it into your hands. If not, I’ll shift my attention to other projects to help you guys market your theatre productions.